Google Analytics Update: UA -> GA4


Google is changing over from their Universal Analytics (UA) to their new Google Analytics 4 (GA4), and will be deprecating UA as of July 1, 2023. Get a jump start on collecting data in GA4 by having us set up your new GA4 account now.

What happens with the old UA account

The old account will not be deleted, so you will still have access to historical data; it just won’t be available in GA4.

How do you access your new account?

You will login to analytics the same way, but there will be two Google properties that you can view. You can toggle between them to see the historical data and learn how to use the new reporting.